Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward’s University in Austin, TX, discusses the theory of the “long tail” and what it means for the future of the music business.

John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses what the major record labels can do for an artist in today’s environment, and why they’re not as evil as you might think. He also shares some career-development tips that will help raise your profile, find new fans and, if you desire, make you and your music much more attractive to a major label and the marketing power they represent.

John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares his thoughts on the future of the music business – in specific, how consumer behavior such as filesharing is changing how music companies must do business, and how copyright holders might need to adapt in the coming years to keep making money off the copyrights they hold.

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward’s University in Austin, TX, shares some predictions, opinions and educated guesses about the future of the music business – and why, if you’re brand-new to the industry – this is the best time in history to have a career in music.

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, discusses what the current state of the record business implies for the future. He addresses the problem of pricing – how much is too little? how much is too expensive? – and the ways in which digital music is much more difficult for companies to capture, control and monetize than traditional physical media.

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, discusses various possible futures for copyright in the USA, from abolishing it outright to modifying the law to better account for digital distribution and duplication.

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, gives his opinions on various forces shaping the future of the entertainment industry and how people find and consume music and other media. He discusses the notion of “convergence” in both a technological and business sense, and assesses the impact of the phenomenon on consumers, retailers, and the future of copyright and digital rights management. He also makes an attempt at isolating what forces are really at the root of current controversies over digital rights, pricing, and distribution methods.

In this clip, Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, argues that with the advent of filesharing and the enormous problems facing traditional music companies, this is an excellent time to start a career in the music industry – but only if you prepare yourself for the changes to come.