Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward’s University in Austin, TX, discusses the theory of the “long tail” and what it means for the future of the music business.

Jerry Moss, cofounder of the legendary A&M label, compares his experiences in the music industry with his experiences with one of his new avocations, breeding and racing horses – especially as regards the need for a successful executive to recognize and capitalize on opportunities, and to persist until success is certain.

Jerry Moss, cofounder of the legendary A&M label, advises people aspiring to a career in the music business on what qualities will help you to excel, and on identifying the point in your life when you should make the critical decisions about who you are, what you do, and how you want to achieve your goals.

Jerry Moss, cofounder of the legendary A&M label, discusses what drove him to become a part of the music business, the circumstances that led him into his eventual career path, and the qualities he feels helped him capitalize on the opportunities he had.

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, discusses digital rights management, why record companies are so in favor of it, and why these companies never manage to successfully predict what the next big threat to their perceived rights is going to be.

John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares his thoughts on the future of the music business – in specific, how consumer behavior such as filesharing is changing how music companies must do business, and how copyright holders might need to adapt in the coming years to keep making money off the copyrights they hold.

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward’s University in Austin, TX, shares some predictions, opinions and educated guesses about the future of the music business – and why, if you’re brand-new to the industry – this is the best time in history to have a career in music.

Russell Rains, Director of the MBA Program in Digital Media Management at St. Edward’s University in Austin TX, discusses the program and what it offers to students over and above the standard fare of business degrees (such as finance, accounting and marketing). Rains also defines exactly what Digital Media Management is, what it means, and why Austin is going to be an important location for digital media production in the years to come.

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, gives his opinions on various forces shaping the future of the entertainment industry and how people find and consume music and other media. He discusses the notion of “convergence” in both a technological and business sense, and assesses the impact of the phenomenon on consumers, retailers, and the future of copyright and digital rights management. He also makes an attempt at isolating what forces are really at the root of current controversies over digital rights, pricing, and distribution methods.

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward’s University in Austin, TX, discusses the program he runs and discusses the challenges involved with combining a traditional MBA with a thorough grounding in new media, and delivering all this to a pool of students who are not traditional MBA candidates. He also engages in an extended explanation of how copyright in the USA evolved to where it is today – from the copyright clauses in the Constitution and the roots of the modern music industry in the 1909 Copyright Act to what terms like “fair use” and “compulsory license” actually mean, and whether copy protection technologies, legislation like the DMCA and regulatory bodies like Sound Exchange do more to help or hurt the overarching goals of American copyright law as enshrined in the Constitution.