Tag Archive | "Music Schools"

How to Know Whether You are Conducting a Successful Performance

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Lucinda Carver, Senior Lecturer in Keyboard and Early Music Studies at USC’s Thornton School of Music, shares how she knows that the piece she is conducting is working on a musical and dramatic level.

Networking and Recognizing Industry Players

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares incidents from his own career to illustrate why it pays to network, talk to people, and do your homework so that when you meet key players in your field, you know who they are and what they do.

What a Student Needs

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Jonathan Haas from NYU talks about auditioning and what to expect from a music program. He believes pursuing music is a relationship and you should wake up each day ready to do it.

What is Work for Hire, and How Does it Affect You As an Artist?

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Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, discusses the “work for hire” provision of US copyright law, and how it affects – and does not affect – sound recordings made under a recording contract.

Assessing Toscanini’s Approach to Conducting

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Lucinda Carver, Senior Lecturer in Keyboard and Early Music Studies at USC’s Thornton School of Music, assesses Arturo Toscanini’s skills and force of personality, and his legacy as a conductor.

Getting the Most Out Of Your Recording Contract Negotiations

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, describes some important points of negotiation for when you are getting ready to sign your first recording contract, points out some clauses which should be non-negotiable, and discusses some new features of contracts that, if you’re very lucky and very tenacious, you can turn to your advantage.

Getting Your Music Heard (and Turning That into Cash)

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, describes some strategies that emerging songwriters and artists can use to gain exposure for the music they make, that rely on getting paid a little today for a chance at getting paid a lot in the future.

The Role of Major Labels in Today’s Industry (and is a Major Deal Right for You?)

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses what the major record labels can do for an artist in today’s environment, and why they’re not as evil as you might think. He also shares some career-development tips that will help raise your profile, find new fans and, if you desire, make you and your music much more attractive to a major label and the marketing power they represent.

Sampling – Does it Make Business Sense?

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses the impact that using a sample of a copyrighted work can have on your bottom line, and offers some alternative creative strategies that will keep all your work’s income flowing to you and you only.

File Sharing and New Models for the Industry

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John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares his thoughts on the future of the music business – in specific, how consumer behavior such as filesharing is changing how music companies must do business, and how copyright holders might need to adapt in the coming years to keep making money off the copyrights they hold.



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